The formula, concentrated in violet pigments, works on the principle of the color wheel: violet is the opposite of yellow, so the two pigments cancel each other out when interacting with the hair's natural pigments. The result is a more even and luminous color, without a faded or yellowish appearance.
Rice Protein reinforces the hair fiber, making it more flexible and resistant while minimizing fading over time. Keratin, the hair's own structural protein, restores hydration and softness levels. The sunscreen included in the formula adds a layer of protection against UV rays, one of the main factors in progressive yellowing.